Copilot Features & Capabilities

July 20, 2026

Copilot Create Feature

# Create

# Design

# Features and Capabilities

Learn what is possible with Microsoft 365 Copilot Create

Microsoft 365 Copilot Create is a dedicated workspace for generating visual and creative content from a prompt or template. It brings together AI-powered creation tools that help you quickly produce images, videos, banners, posters, infographics, stories, PowerPoints, Word documents, and more.

How to create content in Copilot Create

1. Click on the 9 dot App Launcher in the upper left side, then select "Create."

2. Select the content type you want (eg. "Design an Infographic"), type your prompt, and select your brand kit.

3. Click "Create" and refine your design through the "Transform" or "Edit" editing features. 4. Your design gets automatically saved to your Copilot Library. You can also download the image, or save it as a PNG, JPG, PDF, or PPTX.

Prompting Best Practices

1. Be explicit about the final deliverable

Use DIRECT Prompting as a framework to guide what you want the final deliverable to look like.

2. Describe the audience first

Make sure to mention your audience in the prompt, as creative quality improves when Copilot knows who it's designing for. Example:

"Create a recruiting poster for recent college graduates that will be printed on campus bulletin boards. Act as a university marketing designer. Use a modern, energetic design that highlights career growth and encourages students to apply."

3. Specify visual direction

The more visual constraints you provide, the less generic the output becomes.

Mention things like:

colors

photography style

illustration style

mood

composition

typography

If your organization has a Brand Kit, select the Kit below your prompt. This automatically applies your approved brand colors, logos, fonts, and other visual assets, helping create on-brand content without describing them in every prompt.

4. Use Brand Kits whenever possible

If your organization has a Brand Kit configured, select it directly instead of manually describing your branding every time. Brand Kits allow Copilot to automatically apply approved logos, colors, fonts, templates, imagery, and brand voice across generated content.

Technical Details

Brand Kits

A Brand Kit helps Microsoft 365 Copilot automatically apply your organization's branding when generating images, banners, posters, presentations, and other visual assets. Brand Kits can include:

Logos

Brand colors

Fonts

Templates

Images and icons

Brand voice

Brand guidelines (PDF)

Visual style guidance

Copilot can even extract many of these elements automatically from your existing brand guidelines document, which you can review and refine before publishing.

How to create a Brand Kit

Open Create

Select More > Brand Kits

3. Choose Add Brand Kit

4. Upload your:

logos

templates

fonts

colors

images

brand guidelines PDF

You can also let AI extract your Brand Kit if you have an existing brand book.

Supported outputs

Create can generate:

Images

Posters

Banners

Videos

Stories

Infographics

Forms

Drafts

Templates

Copilot Create helps you move from idea to finished visual more quickly. With a clear prompt and your organization’s Brand Kit, you can create polished, on-brand materials without starting from scratch each time.

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